Crankset maps your operations and shows you exactly where AI creates real strategic leverage — the moves that change margins, speed, and what your team can actually do. You get a clear, prioritized roadmap in as little as 8 weeks.
Nine out of ten small business owners plan to invest in AI within the next year (Intuit QuickBooks, 2024). But nearly half say they don't know where to start (Thryv, 2024). Meanwhile, the vast majority of companies already investing in AI haven't seen meaningful ROI (McKinsey, 2024).
The problem isn't whether to adopt AI. That decision is already made. The problem is that most businesses are deploying AI blindly — buying tools without understanding where AI actually creates leverage in their specific operation. That's why 90% of companies deploying AI fail to achieve significant financial benefit (Harvard/BCG, 2024).
You don't need another AI tool. You need someone who will map your entire business and show you exactly where AI transforms what's possible — before your competitors figure it out first. Don't be left behind.
72% of companies investing in AI haven't seen meaningful ROI. The tool isn't the problem — the strategy is. — McKinsey, 2024
47% of small businesses don't know where to start with AI. "Figure it out later" isn't a strategy — it's a competitive risk. — Thryv, 2024
90% of AI deployments fail to deliver significant financial benefit. Not because AI doesn't work — because it was deployed in the wrong places. — Harvard/BCG, 2024
54% of executives say their business won't survive past 2030 without AI adoption. The clock is ticking. — Accenture, 2024
Companies that successfully integrate AI into their workflows are seeing measurable gains in efficiency, speed, and decision-making (McKinsey, 2024). The AI advantage is real — but only when it's deployed in the right places.
We map your entire business — every process, every touchpoint, every decision point — to find the specific places where AI creates massive, measurable leverage. Then we help you implement it. Then we stay with you.
Answer 10 quick questions about how your business runs today. Get a personalized AI roadmap showing your biggest opportunities — and what to do first.
A structured engagement that turns fragmented operations into a connected, AI-augmented decision layer — in as little as 8 weeks. Not a strategy deck. A system that runs.
We map your entire business — customer journeys, service blueprints, and end-to-end processes — to uncover where the biggest opportunities for AI leverage actually exist. No assumptions. Just clarity.
We identify the pain points and gain points that would create the biggest outsize impact with AI — then help you put the right components in place, train your team, build skills, and instrument the tools so your people can run with it.
An ongoing strategic partnership where we check in against what we diagnosed, measure progress, and strategize together on what needs to happen next. You get a thought partner who knows your business inside and out.
"Companies that successfully integrate AI into their workflows are seeing measurable gains in efficiency, speed, and decision-making — but only when it's deployed in the right places."
— McKinsey, 2024. This is why Crankset starts with diagnosis, not tools.The deepest analysis of your business — and the clearest AI roadmap — you've ever seen.
See your business clearly. Then transform it.
AI coaching. Product strategy. Strategic consulting. Change management. Leadership development.
Want aligned incentives? Gain-sharing and equity models for businesses where the AI opportunity is large enough that we bet on the outcome together.
Let's talk about partnership →Running a larger or more complex operation? Full AI strategy and implementation, custom-scoped. Starting at $40,000.
Let's scope your project →
Infusionsoft: $17M → $108M. InfoArmor: $20M → $100M+. Two companies, two industries, same growth inflection. The pattern recognition behind Crankset's methodology.
Led product, marketing, and design at InfoArmor — driving a 5X increase in company value. The ML-powered platform delivered identity protection for the Federal Reserve, Bank of America, and 100+ Fortune 500 companies, plus cybersecurity and threat intelligence for Amazon, Starbucks, and more. Acquired by Allstate.
From building Infusionsoft's first marketplace and developer ecosystem to leading ML-powered products to running a 25-person product org today. Not a recent convert to technology — a career built in it.
Launched a new product to 3M+ existing users while acquiring 300K+ new users — in under 12 weeks. Crankset brings this same bias for speed and execution to every engagement.
Ammon Curtis has been a senior product leader at two companies that scaled from under $20M to $100M+ ARR — and led the product, marketing, and design organization behind a $525M acquisition.
Across two public technology companies, he's led organizations spanning product, engineering, marketing, and design — over 150 people at peak. At Keap (formerly Infusionsoft), he helped build one of the most successful SMB platforms ever created, serving more than 25K small businesses. At InfoArmor, he led product, marketing, and design for the ML-powered identity protection, cybersecurity, and threat intelligence platform trusted by the Federal Reserve, Bank of America, and 100+ Fortune 500 companies before its acquisition by Allstate. Today he leads AI and automation strategy at a public technology company, and invests in early-stage technology ventures.
Crankset started with a pattern: hundreds of conversations with business owners who all said the same thing — "I know AI matters, but I don't know where to start."
That's exactly what Crankset solves. Deep business diagnosis meets real technology expertise, delivered through structured engagements with your team. Not slides. Not theory. A roadmap you can execute — built by someone who knows what it means to build something that matters without it consuming your entire life.
Ammon speaks on AI strategy, business transformation, product leadership and the future of small business technology. He brings concepts to life with story combined with real-world case studies, actionable frameworks that your audience can implement immediately.
Whether it's a keynote, fireside chat, or workshop — the goal is the same: help leaders stop guessing about AI and start building with it.
54% of executives say their business won't survive past 2030 without AI.
The businesses winning with AI aren't the ones with the most tools. They're the ones who found the right leverage points first. Let us find yours.
Answer 10 quick questions. Get a personalized report showing exactly where AI creates the most leverage in your operation — and the specific next steps to capture it.
Enter your details to get your personalized AI roadmap with prioritized opportunities and action steps.
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